Cancer patients need non-metallic deodorant. Surgery patients need incision wraps. Elderly patients need nonslip bath mats. Who better than healthcare providers to offer retail products for recovery and comfort?

Beyond the Gift Shop will inspire you to reconsider how healthcare and retail have traditionally worked together. Author Mindy Thompson-Banko has advised healthcare leaders on over 100 major retail initiatives. Use her expert advice to transform your existing retail efforts or launch a new concept. She uses real-world success stories to debunk common healthcare retail myths and to explain how retail generates new revenue while providing convenience and care for patients.

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